One of my favorite advertisements is a Foot Locker commercial done by OKC Thunder’s James Harden and Russel Westbrooke. I found out about the commercial via Twitter and it became viral.
I think that most commercials today are most successful when they are humorous. People usually remember a commercial if it is 1. frightening 2.sad 3. humorous. This commercial would not have spread on Twitter if it were simply Harden saying that everyone should go to the Foot Locker to buy fresh clothes. The interaction between the two players make the fans of the Thunder pay attention to the message and give them the urge to buy clothes that are “fresh” like Harden.
My favorite type of commercials are the humorous ones and they are so much more memorable. This is how commercials today “always stay fresh”.