Purpose: To deliver more information in addition to a press release
Format: Physical or electronic
Media kits help journalists get a larger view of what the organization is selling or promoting. The media kit that I will be looking at today is the TIME magazine media kit.
TIME magazine distributes to 6 countries around the world, therefore, they have made different media kits appropriate for each region. Under the U.S. tab, the media kit describes all of the nuts-and-bolts of the magazine within the U.S. The tabs include subheadings like the magazines calendar, special issues, audiences, marketing, rates & specs, media relations and a contacts page.