Monthly Archives: October 2012

Always Fresh

One of my favorite advertisements is a Foot Locker commercial done by OKC Thunder’s James Harden and Russel Westbrooke. I found out about the commercial via Twitter and it became viral.

I think that most commercials today are most successful when they are humorous. People usually remember a commercial if it is 1. frightening 2.sad 3. humorous. This commercial would not have spread on Twitter if it were simply Harden saying that everyone should go to the Foot Locker to buy fresh clothes. The interaction between the two players make the fans of the Thunder pay attention to the message and give them the urge to buy clothes that are “fresh” like Harden.

My favorite type of commercials are the humorous ones and they are so much more memorable. This is how commercials today “always stay fresh”.

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Feature This

While sitting at work, I stumbled upon the Aug. 27 edition of the Sport Illustrated magazine titled, “The Supernatural.” At first I was intrigued by the attractive, young professional baseball player on the front page, so I decided to read more about “Mr. Supernatural.”

The feature was called “Kid Dynamite” by Tom Verducci and was written about Mike Trout who plays for the L.A. Angels. As I began to read the introduction of this new and upcoming baseball player, I was horrified.

The feature was supposed to be written about the young 21-year-old and his amazing talent, however, I couldn’t get passed the long and drawn out intro. The introduction for this kid was about his home town and something about some airplanes. Nothing to do with baseball. An intro that was intended to catch a readers’ attention quickly repelled me from the story all together. I along with anyone else like a good an introduction in a feature story, however, this one felt like a waste of time and only left me confused.

So, in conclusion, Mike Trout is attractive, however, his introduction is not.

The Supernatural by Tom Verducci

Media Kit

Purpose: To deliver more information in addition to a press release

Audience: Journalists

Format: Physical or electronic

Media kits help journalists get a larger view of what the organization is selling or promoting.  The media kit that I will be looking at today is the TIME magazine media kit.

TIME magazine distributes to 6 countries around the world, therefore, they have made different media kits appropriate for each region. Under the U.S. tab, the media kit describes all of the nuts-and-bolts of the magazine within the U.S. The tabs include subheadings like the magazines calendar, special issues, audiences, marketing, rates & specs, media relations and a contacts page.