Always Fresh

One of my favorite advertisements is a Foot Locker commercial done by OKC Thunder’s James Harden and Russel Westbrooke. I found out about the commercial via Twitter and it became viral.

I think that most commercials today are most successful when they are humorous. People usually remember a commercial if it is 1. frightening 2.sad 3. humorous. This commercial would not have spread on Twitter if it were simply Harden saying that everyone should go to the Foot Locker to buy fresh clothes. The interaction between the two players make the fans of the Thunder pay attention to the message and give them the urge to buy clothes that are “fresh” like Harden.

My favorite type of commercials are the humorous ones and they are so much more memorable. This is how commercials today “always stay fresh”.

Feature This

While sitting at work, I stumbled upon the Aug. 27 edition of the Sport Illustrated magazine titled, “The Supernatural.” At first I was intrigued by the attractive, young professional baseball player on the front page, so I decided to read more about “Mr. Supernatural.”

The feature was called “Kid Dynamite” by Tom Verducci and was written about Mike Trout who plays for the L.A. Angels. As I began to read the introduction of this new and upcoming baseball player, I was horrified.

The feature was supposed to be written about the young 21-year-old and his amazing talent, however, I couldn’t get passed the long and drawn out intro. The introduction for this kid was about his home town and something about some airplanes. Nothing to do with baseball. An intro that was intended to catch a readers’ attention quickly repelled me from the story all together. I along with anyone else like a good an introduction in a feature story, however, this one felt like a waste of time and only left me confused.

So, in conclusion, Mike Trout is attractive, however, his introduction is not.

The Supernatural by Tom Verducci

Media Kit

Purpose: To deliver more information in addition to a press release

Audience: Journalists

Format: Physical or electronic

Media kits help journalists get a larger view of what the organization is selling or promoting.  The media kit that I will be looking at today is the TIME magazine media kit.

TIME magazine distributes to 6 countries around the world, therefore, they have made different media kits appropriate for each region. Under the U.S. tab, the media kit describes all of the nuts-and-bolts of the magazine within the U.S. The tabs include subheadings like the magazines calendar, special issues, audiences, marketing, rates & specs, media relations and a contacts page.

Press Release Police

The ongoing debate of whether the press release is dead or alive has some considerable points. In my opinion, the press release may be used too much but is still alive and well. Maybe if we limit press releases to those who actually know how to write them?

This press release is an example of what-not-to-do. Here is an example of a press release that is the reason journalists are getting tired of reading hundreds of press releases every day…  Highly Touted Social News Site to Officially Launch on August 23rd

Reasons why this is bad…

1. The title is  too long

2. Not once, but TWICE the author of this release insults the website that he/she is trying to promote by stating that it may fail and not be worth your time.

For more reasons of why this news release succeeds in making us PR majors incompetent and how to improve your press release writing skills, please visit The PR Coach and help all journalists out there by not making them read something like that

Blogging for bloggers

The blog that motivated to keep up with my blogging is called everygirliveeverkissed.com. probably the most hilarious blog I’ve ever read and not to mention the writing, it’s great!

The blog basically consists of a boy who goes through every single girl he has ever kissed and their story.He doesn’t reveal any names which makes it more fun to try to guess who his mysterious lady is. At the end he ends up with one of his lucky ladies and they live happily ever after. Now that he has told all of his stories, he has given readers a chance to tell their stories as well. What I like most about the blog is that fact that it has all taken place at this very college. With it being so local, it makes the more fun and more interactive.

If the writing and stories of the blog doesn’t catch your attention, the theme and the logo the creator developed is perfect to set the mood. The background of the blog make you feel as if you are sitting in a college library and the logo is made up of the title formed into a hot, red kiss imprint.

The Hills Online

Laguna Beach and Beverly Hills not only gave the world of teenage girls a breezy summer vacation, but Lauren Conrad, the girl who does it all. Through the years we watched “LC” go through her dramatic high school years and confusing college and professional careers. LC grew to become the ultimate fashionista of all things from style, reading and cooking. As if her books weren’t enough, she now hosts a website online for the latest recipes, season’s trends, and so much more.

I think the website is done well. The  categories (wear, primp, celebrate, dine, grow, decorate, read, etc.) are all  accessible. The layout and the writing of the website is consistent which also makes the site easy to use. Conrad does not do all of the writing and I like that she doesn’t try to make it look that way. You can tell the difference by who signs the end of the article. Although each article is done by LC and her team, the tone stays consistent which is important for the success of the website.

So, if you would like to learn more about today’s fashions, healthy eating, and home decorating, Laurenconrad.com is a great website to get started.

Save 2nd Base

Zeta Olympics 2012

All up to the Mayans

2012. The year that our beloved Planet Earth will come to an end. Sounds bizarre right? I guess we’ll find out here in about 8 months!

I was just recently asked what my dream job is (that is of course if we are not blown to pieces, abducted by aliens or fall through the Earth’s cracks). So I asked myself what I want to do…which is a hard question and sadly the easy part. After discovering your “life long” dream, you have to do it. College is the time when you are supposed to figure that out, but as you may be able to see from my previous posts… I’m still trying to figure that out. Our generation right now seems to be living a “YOLO” life style (You only live once). As cheesy and fad-ish as that sounds, its actually a great motto (Thanks Drake). From my personal view, I think I will remember all fun and challenging times that I spent with my peers rather than all of the job research, resume building, and countless hours spent in Edmond Low.

So ask yourself these things… 1. what is your dream? 2. Is that what life is really all about? Is is about fulfilling your dreams, or the journey you take to get there? If our world really does come to an end December 21, 2012… what will you remember?

The Ugly Truth

College is supposed to be the time where we all figure out who we really are. We are supposed to explore our options, date around, and take on crazy adventures and through this, we figure out our “true selves.” I have been doing a lot of exploring, I guess you could say, and have started to figure out things about myself that I wasn’t entirely aware of before. Like my pet peeves for example… when people don’t know the difference between “you’re” and “your”…simple grammar guys. Another big one is when people aren’t considerate it drives me crazy! Why do I dance around trying to make other people happy and comfortable when they don’t return the favor. Consideration…is that so hard? Another one of my biggest pet peeves is dishonesty. Why is it so hard for people to be honest these days? I can tell you right now if you told me the truth about whatever sticky situation you have going on…I am going to be a lot more receptive and a lot more forgiving because you chose to tell the truth. Which is how we come up with the phrase “The Ugly Truth.”

It’s one of my favorite movies and a great philosophy. Being honest can be hard, but lets get real…If you could just tell the truth instead of having the constant guilt of secrets and judgements, wouldn’t life be a little easier? Instead of wasting the energy trying to keep things in or beating around the bush, let it out! The truth may be ugly but 9-out of- 10… it’ll be a lot more freeing and life would be easier.

The ugly truth isn’t just about the source. The receiver has to accept the challenges as well. Think about it… if someone were to tell you that you’ve had a pepper stuck in your tooth right away, wouldn’t you be appreciative? Yeah, it’s embarrassing but a lot less worse than if you went all day and talked to 50 people all thinking “Wow, I wonder how long that’s been there…” The same thing goes with more serious subjects. For example, I just “ended things” with a guy I have been somewhat involved with for 6 years. Yeah, 6 years! We were never actually dating but when we were together it was evident that there was something there. Just recently I had broken up with my boyfriend of over 2 years and started hanging out with my 6-year-man-friend again. Long story short we got a little serious a little fast and because I had just gotten out of a relationship, I freaked, broke up with him, and ran. After a couple of weeks “exploring my options” I realized that I truely wanted to be with him again and I was ready for a relationship. Little did I know he was so bitter about the whole thing that he was saying hurtful things behind my back. Honestly, with the whole way that the thing played out, I didn’t deserve that. Plus…how old are we? and aren’t girls supposed to be the catty, immature ones? Anyway, moral of the story, I wasted 3 weeks beating myself up about this guy that I thought that I hurt, and how it was all my fault, and how I’m the idiot because he is “sooo sweet, has such a great heart, etc.” When all the while he was being mean and hateful behind my back and not telling me how he felt. Thank God my friend decided to be honest with me and tell me the truth about what was really going on. I know it was hard for her to relay such negative and hurtful news but the results were worth it. I would much rather hear the ugly truth than to be still kicking myself for hurting “such an amazing person.” Yeah, amazing all right. Needless to say, I’m over that tool bag.

So moral of the story… when the time is right, tell your friends or loved ones the truth. I guarantee they will appreciate the ugly truth so much more than being left in the dark. I wish we people could be more honest when dating these days. If everyone would lay everything out on the table (in a peaceful and respectful manner) then dating would be SO much easier. Half of the game is just wondering what the other person is thinking. So why not just tell the truth? No matter how ugly it can be.

Links:
The Ugly Truth

He’s Just Not That Into You

Self-Help: It’s Called A Break-Up Because It’s Broken

Let’s Katniss these Misquitoes

So I’m sure you’ve heard of the new hype, The Hunger Games written by Suzanne Collins. From personal experience, the book is great! Collins does a great job of creating a gender neutral novel about a colony of people objected to an over-powering Capitol. With the movie finally out, more and more people are starting to read this exciting novel. If you haven’t yet gotten your hands on this trilogy, it would be a great summer read.

Speaking of summer…I don’t know about you but I am a little scared for what’s to come here by April. With the temperatures already hitting the high 80s, what will our summer be like? The factor that scares me the most…are the bugs. Because we didn’t have a “real winter,” none of the pestering insects were killed off. That means mosquitoes GALORE.

So what will I most likely be doing this summer? Probably rereading the Hunger Games trilogy while either in the comfort of my AC or sitting by the pool.

Interesting Links:

Official Trailer

The Hunger Games Website

Weather Predictions for Oklahoma